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hello@directhomeliving.co.uk

Privacy Policy


1. Introduction and Commitment to Privacy

DirectHome Living LTD is committed to maintaining the highest standards of data protection and privacy. As a UK‑based property management business specialising in social housing solutions, we recognise that the personal data we process belongs to the individuals concerned. We operate with a core commitment to transparency, integrity, and trust in all data processing activities.

This Privacy Policy explains how we collect, use, store, and protect personal data in support of our services, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Throughout this policy, references to “the company”, “we”, “us”, or “our” refer to DirectHome Living LTD.
 

2. Company Information and Regulatory Standards

DirectHome Living LTD operates as a specialist property management and social housing services provider, working with landlords, local authorities, and housing partners across the UK. We operate within applicable regulatory frameworks to ensure a secure, compliant, and professional service environment.

Where applicable, we maintain relevant registrations and adhere to industry standards, including guidance issued by the Information Commissioner’s Office (ICO) and other regulatory bodies relevant to housing and property management services


ICO (Information Commissioner’s Office) Registration: can be obtained from the ICO's website

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PRS (Property Redress Scheme) Registration

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3. Data Collection: Landlords

To deliver our property management and social housing services effectively, we collect specific information from landlords. This information is necessary for legal compliance and operational delivery. Data collected may include:

  • Identity and Contact Information: Full name, correspondence address, email address, and telephone number.

  • Property Ownership and Authority: Proof of ownership (e.g. Land Registry documentation), lender consent, and any superior lease permissions where required.

  • Compliance and Safety Documentation: Gas Safety Certificates, Electrical Installation Condition Reports (EICR), Energy Performance Certificates (EPC), and insurance documentation.

  • Financial Information: Bank account details for rent payments and relevant tax information where required.
     

4. Data Collection: Tenants and Occupants

We collect personal data relating to tenants and occupants to support tenancy suitability, legal compliance, and ongoing housing support. This may include:

  • Statutory Compliance Data: Information required to complete Right to Rent checks, such as passports, visas, or Home Office documents.

  • Eligibility and Financial Information: National Insurance numbers, income verification, and benefit documentation (e.g. Universal Credit or Housing Benefit).

  • Household Information: Details of all household members to ensure properties meet occupancy and licensing requirements.

  • Support and Welfare Information: Information relevant to health, mobility, support needs, or vulnerabilities, collected to support sustainable tenancies and appropriate signposting.

  • Maintenance Coordination Data: Contact details shared with approved contractors solely for essential repairs, servicing, or safety checks.
     

5. Data Collection: Local Authorities and Partnerships

DirectHome Living LTD works in collaboration with local authorities, housing providers, and community partners.

  • Partnership Engagement: We process professional contact and organisational information for the purpose of delivering social housing solutions and maintaining effective communication.

  • Consultative Support: Where applicable, we may process data relating to housing initiatives or partnership projects to support the development and delivery of sustainable housing models.
     

6. Legal Basis and Purpose of Processing

We process personal data only where a lawful basis exists under UK GDPR, including:

  • Performance of a Contract: To fulfil property management, tenancy coordination, and housing placement obligations.

  • Legal Obligation: To comply with housing legislation, Right to Rent requirements, financial reporting obligations, and safety regulations.

  • Legitimate Interests: To manage properties effectively, support tenant welfare, and maintain service quality, always balancing our interests against individual rights.

  • Vital Interests: In rare situations where processing is necessary to protect an individual’s health or safety.
     

7. Data Retention and Security

DirectHome Living LTD implements appropriate technical and organisational measures to protect personal data. Information is stored securely within restricted‑access systems and encrypted digital environments where applicable.

Personal data is retained only for as long as necessary to meet legal, regulatory, and operational requirements. In most cases, records are retained for up to six years following the end of a contractual relationship, in line with statutory limitation periods and HMRC guidance.
 

8. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

  • The right to be informed

  • The right of access

  • The right to rectification

  • The right to erasure

  • The right to restrict processing

  • The right to data portability

  • The right to object

  • Rights in relation to automated decision‑making and profiling

Requests to exercise these rights will be dealt with in accordance with UK GDPR requirements.
 

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us using the details below:

Email: hello@directhomeliving.co.uk

Postal Address:
DirectHome Living LTD
The Generator Business Centre, Unit 20
95 Miles Road
Mitcham
England
CR4 3FH

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ABOUT US

At DirectHome Living, we believe that safe and stable housing is essential. Our focus is on supporting housing providers and local authorities by sourcing suitable properties for social housing through strong landlord partnerships.

We prefer to be contacted by email or phone, however if you need to write to us, our address is below:

DirectHome Living LTD
The Generator Business Centre, Unit 20
95 Miles Road
Mitcham
England
CR4 3FH

CONTACT US!

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